Personal Brand Development
Seven-Step Framework
1. Define your Strengths.“Who Am I?"
Strengths are the intersection of passions and skills. Have you heard the same compliment repeated to you by your peers? This may be a strength quality; jot this down below. (Ex. Have you been told you are superb about paying attention to detail; that you display integrity or professionalism?) You could be a good cook or one who is organized.
List your Strengths: ____________________________________________________________
____________________________________________________________
____________________________________________________________
2. Define your Target Audience. Describe the audience who needs to be aware of your personal brand? Who is your broadest-based audience, i.e., women, men, families, children, teachers, etc.? From within that audience, can you find a target population? (Ex. Women, aged 55-75 or families who exercise together)
Target Audience: ___________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
3. What are the needs, wants, problems, and desires of my target audience and how do my strengths align to satisfy them? List strengths from answers #1 above into column #1 below. List your target audience needs in column #2 below. Match your strengths with audience needs.
#1 Your Strengths #2 Target Audience Needs
Ex. Attention to detail Ex. Quality service
__________________________________________________________
__________________________________________________________
__________________________________________________________
4. Assess your Competition and determine what distinguishes you as an expert in your field (sets you apart).Personal SWOT (strengths, weaknesses, opportunities, threats.) Carve out your niche. Avoid the ‘flavor of the month’ response.
_________________________________________________________
_________________________________________________________
_________________________________________________________
5. Create your Brand Position and tag line based on response from steps 1-4.Name (Brand) _________________________________ is a person who
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
6. Communicate your brand: List opportunities to create buzz about your brand. Identify advocates who can contribute word-of-mouth opportunities. (Ex., the Internet, blogging, brochures, business cards, promote charitable events.)
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
7. Overcome resistance and FUD (Fears, Uncertainty, and Doubts.) Dispel the myths about bragging ________________________________________________________
________________________________________________________
_______________________________________________________
_______________________________________________________
HOME ~ SPEAKING ~ COACHING ~ MARKETING ~ ESP FOR RD's ~ RESOURCES ~ ABOUT JEAN
© Copyright 2006 Jean Caton Article template by Rake Consulting
Jean Caton is a speaker, coach, and marketing strategist. She works with businesswomen in corporate America, Healthcare, and entrepreneurs to challenge and support them to attain their professional and personal goals and live a life full of achievement, self-acceptance, and serenity. Jean can be reached at: MyCoachJean@JeanCaton.com