A message from Jean

Welcome to the inaugural issue of the mckinley, a mag-ezine, from www.JeanCaton.com. Included in each issue are tools, tips, resources, and a few words of wisdom to support you on your path toward achieving your maximum potential as a confident, empowered and fulfilled woman. Click here now and press send to give me permission to continue to send this to you.

Regards,

The empowered woman

The empowered woman dances through life with confidence, charm, and grace. She speaks her truth decisively and with certainty. She is financially secure which allows her the choice to live her life by design and not by default. She is strong but gentle, enforcing boundaries that respect both her and others. She is clear about what she deserves, and recognizes attaining success and fulfillment begins, and ends inside of her. She knows that her thoughts, beliefs, attitudes, and self-confidence create the reality of her life. She achieves her career and life goals and gives generously of her wisdom to others. She is in charge of her life.

An empowered woman dances through life with confidence...

Before you read further, please ensure you have sent the email and confirmed your request in order to give me permission to continue to send this e-zine to you. Simply click here and press send. Thank you.

MyCoachJean@JeanCaton.com

In this issue
Self-Confidence is an Attitude
2006 Resolution - Fix My Life
Marketing Tips
Fun Contest
Client Feature

Teleclass Tuesday. Sign up for complimentary preview teleclasses designed for R.D.'s Coaches, Entrepreneurs, and all businesswomen.

• What Do you Do? Learn how to develop your elevator speech (30 second commercial) to respond to that question in a way that gets you business.
• Forget Advertising! Innovative and affordable ways to market a service business.
• A New Look at Setting and Achieving Goals: The Power of Accountability to achieve life changing goals

self-confidence is an attitude

How self-confident are you? Self-confidence begins on the inside and is an attitude of an empowered woman. Self-confident women believe in themselves, and trust they will be able to accomplish what they want to do. Self-confident individuals don't feel they have to conform in order to be accepted. They accept themselves. They do not depend on the judgments of others to form their opinion of themselves. Self-confidence inside, translates into business success in areas such as:

• Assertive Communication
• Speaking to groups
• Marketing yourself and your business
• Earning money (salary) commensurate with your value
• Creating an Impression of Confidence & Competence

Self-confidence is an attitude and you have the ability to choose your attitude, so choose an attitude that says, "I can!"

Do you create an impression of confidence and competence?  I invite you to take the Impression Management Assessment and receive complimentary feedback of your results. Simply complete the assessment (requires Adobe Reader) and e-mail me to request feedback on your results. ImpressionAssessment@JeanCaton.com

"Change your thoughts and you change your world." Norman Vincent Peale

Learn more
About the Benefits of Coaching
About Jean

Fun Contest: Enter to win a prize of beautiful greeting cards and fr^ee coaching.

Find the picture of a lighthouse hidden in the copy of my website www.JeanCaton.com, click on it and you will be entered to win a prize. Why a lighthouse? A coach is often compared to a lighthouse. A lighthouse serves as a guide to assist ships at sea to find their direction. In a similar way, a coach guides individuals to find their way to a successful fulfilling career and life. I love the lighthouse analogy so much I use it as a decorating theme for my summer home on Cape Cod!

You will be required to verify your entry via an email 'opt-in' message and then you will be entered into a drawing for a package of my custom photo greeting cards. Five winners will be selected. Cards are blank inside and suitable for framing or sending to a special friend. One winner will be awarded a month of fr^ee coaching with Jean. Offer ends February 15, 2006. If you have any problems entering, please email me directly at MyCoachJean@JeanCaton.com.

I think I can!
I think I can!

How coaching can help you achieve success in business and in life www.JeanCaton.com

Tips for Marketing a Service Business:

A service business is different from a business that sells a tangible product. Marketing strategies and tactics for a service business ,that will result in customers knocking on your door, are also different. Owners of service-based businesses do an excellent job providing their service. Most of them would like to do a more effective job marketing their business to achieve its maximum potential.  Many service business owners do not consider themselves effective at marketing their business due to lack of know how, lack of a budget, or fear of marketing themselves and their business. .

• Know How: Designing effective tactics requires knowledge of marketing principles. Many service business owners have little to no marketing education or experience. You must therefore pay someone to do your marketing or learn how to do it effectively. Sign up for a complimentary Marketing Teleclass
• Budget: Forget advertising. There are many other innovative and more cost-effective ways to market a service-based business. Sign up for this month's marketing teleclass to learn more.
• Fear Of: Once you know how to market yourself and your business it takes confidence. This is especially true for service-based businesses such as dietitians, coaches, lawyers, dentists and any business where YOU are the product. You are selling yourself. To overcome marketing FUD (fear, uncertainty, doubt), seek out a mentor, coach, or advocate to boost your confidence and know-how.

More Marketing Nuggets...

My top business goal for 2006 is to build a community of 3,000 subscribers to my mag-ezine. Will you help me, by forwarding this inaugural edition to your sister, friend, co-worker, or other person you know who may enjoy reading the articles and of course by signing up yourself (just click the link and press send, or send a blank email to: mckinley-ezine@jeancaton.com). Thanks.

I will never share, rent, sell or otherwise reveal your personal information.

2006 resolution - Fix My Life
Take a new look at achieving your goals

Change your life by setting and achieving your goals. Goals and resolutions, what a worn out and overused topic – especially around the New Year. You may be saying to yourself "Here I go again." How many more times will I set the goal to
get organized,
lose weight,
get control of my finances,
stick with an exercise program,
find a new job,
take steps to start my own business?
How are you progressing on your goals for 2006? Can a new approach make a difference and help you achieve and sustain the goals you've set... and if so what is it?

If you are interested in the power and accountability of the buddy system to support you to achieve the goals you set this New Year, sign up for a complimentary preview teleclass. "A New Look at Setting and Achieving Goals" The Power of Accountability to achieve life-changing goals.

Following are some tips about setting and achieving goals that will dramatically increase your likelihood of success read more...

I invite you to visit my website to learn more about the services I provide. www.JeanCaton.com

Client Feature

in her own words
Carol Brannon, MS, RD, LD
Duluth, Georgia
Speaker, Author, Nutrition Consultant

"I heard Jean speak on the subject of coaching at the Florida Dietetic Association meeting in July of 2005. As I listened to Jean's presentation, I realized that coaching was something I wanted to pursue on two levels..." read more about Carol's experience with Jean...

To request your complimentary coaching session or for more information on coaching go to www.JeanCaton.com

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