March 2008 |
the mc kinley a mag-ezine from JeanCaton.com |
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My coaching practice continues to grow; a passion which is not simply a job. I coach professional women and men with diverse goals who, like most, choose to be successful and happy in their work. They simply need to ‘sort it through’. I help them to do just that! I am so fortunate to be able to help my clients reach their goals. Coaching is such personally satisfying ‘work’!
You are invited to join my next Virtual Coffeehouse. Details are listed below.
"See" you at the next Coffee House events!
Regards,
Marketing Matters
What's On My Bookshelf? Learn more: About the Benefits of Coaching About Jean Please pass this newsletter Virtual DATE(s) April 8, 2008 and/or April 15, 2008 (You may sign up for both dates) TIME 2:00 pm Eastern 1:00 pm Central 11:00 pm Pacific Telephone Number (Long Distance Rates Apply) 1-712-432-2600 Code 23028# TOPIC Marketing Book Club
We will discuss the book, A Startup Guide to Guerrilla Marketing. A Simple
Reading the book is desirable but not required. Registration *only* by sending an e-mail to
Please enter the date and topic in the message line. If you pre-register, you will receive a copy of the presentation sent by e-mail prior to the class. Special Offer!!!FIRST 10 people who register are entered to win a gift... "Marketing Me! A Women's Guide to Business Success by Self-Marketing"...a $19.95 value.
Winner to be announced during the telesession. *Space is limited* |
Hello,
Do I sound presidential? One critical skill for political success is good communication! Regardless of your political persuasion, consider this. How does the average voter decide whom to cast their vote for to become the next president? One factor is the candidate's ability to influence and persuade through language – both words and speaking style!
Which candidate is most genuine? Which candidate is the best leader? Which candidate can change
Decisions, decisions, decisions. You are making decisions all day long. What to eat for breakfast, what to wear to work, how to spend your free time. The more choices you have the harder it can be to make a decision. The higher the stakes; the harder it can be to make a decision. Many people I meet these days are restless, searching and yet unsure about how to make a decision about what's next for their career. Some are frustrated in their current job, fear cut backs at their company, want to transition to a more personally rewarding or financially lucrative job, are ready to transition to part-time work as they start a family or re-enter the workforce after being on the ‘mommy track'. If this sounds like you, here are a few questions you can use for a little self-coaching.
To help you to further explore “What’s Next?” please download an article, "What's Next?...The Evolution of a Career". Cut and paste this link into your browser (you may need to copy the first line into your browser and then the second line copied next to the first): http://www.jeancaton.com/Articlesfor
You may also find this article and other Coaching Resources on the Resource page of my website:
Marketing Matters Who constitutes your Target Market?
These four questions are the foundation of good marketing plan. One way my target market finds me is through this newsletter. My goal is to make it interesting, inspiring, and informative; to keep people coming back for more.
Email Newsletter Mistakes I highly recommend these great tips for email marketing.
What's On My Bookshelf? Book Review How to Say it For Women: Communicating with Confidence and Power, Using the Language of Success By Phyllis Mindell
********************************** Have you ever made a comment in a meeting that was essentially ignored only to have a colleague say the same thing, basically, and be acknowledged with a “Yeah! Good Point!” Silently you think, “Isn’t that what I just said?” We tend to blame others for not hearing what we said. However, it is likely the way you said it and the words you used to communicate your message that contributed to the result. In How to Say it for Women, Mindell presents tips and plenty of specific examples to upgrade your communication to make it more effective. The author presents material, in a simple easy to grasp way that will make your communication more influential, clearer, and more successful. This book, not for women only, is for anyone whose style of communication lacks confidence, is wishy-washy, or peppered with phrases such as, kind of, sort of, it's just my opinion, this may be a stupid question but, I hope, and many other qualifiers, hedges, and tags that weaken your message. This weak language makes women (and men) invisible. What you say and more importantly, how you say it influences your leadership image. Word choice and grammar make a difference in your ability to gain respect, persuade, and to lead. The following are a few of the key points that helped me make my communication more effective. Listen to your language to identify areas for improvement. Sounding Indecisive Hedging Hurts: Hedges are words you hide behind when you are not confident enough to commit to what you are saying. When your language is filled with hedges, you do not come across as confident about what you are saying so others do not listen or pay attention. Examples: I’m not sure but…, I really don’t think…, I’m not a numbers person but..., It’s just my opinion…, The way I see it..., I’m not an expert but.... Eliminate hedges and make your point. It is not necessary to qualify what you say if you believe your message is worthwhile.
Weak Words and Phrases Replace vague and puny words with strong words.
Weak: I need you to get me the research as soon as possible. Stronger: It is essential to complete the research by April 30. Weak: I think it is very, very important that we chat about this issue. Stronger: It is critical we examine the communication problem in the department. Rambling and Repeating Too many details can blur the message. Speaking in a clear, concise, and precise way makes your message much easier to be "heard". A common mistake is presenting a lengthy preamble to your intended message explaining, qualifying and setting up you point. People stop listening before you get to your key message. Powerful Grammar Weak grammar strings phrases and sentences together with lots of ands and buts. The use of the parallel form is one of the most effective ways to speak and eliminates run on sentences (and excessive detail). Parallelism, using identical syntactic construction in corresponding clauses*, is best understood with examples: Employees thrive, sales grow, and turnover declines Another very effective style is to state your bottom line (key message) followed by three points to support your line of reasoning; for example: Bottom Line - Weekly staff meetings are required to enhance department communication. Point #1 - Miscommunication is creating discord. Point #2 - Flexible hours limit staff interaction. Point #3 - There are many rumors about the new company owners. Relevant Application If you want to get better results at work, or be recognized for promotion to management and leadership roles then take steps to strengthen your communication. Reading this book is the first step. Reading is not enough. It takes practice. Here are some action steps for those who are serious about enhancing their professional image by upgrading workplace communication. * source: American Heritage Dictionary |
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