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Small Business Marketing Strategy
- I make great spaghetti sauce! I think I will open a spaghetti sauce business.
- I 'm a graphic designer and tired of working for a boss who doesn't appreciate me. I think I'll start my own graphic design business.
- I want to stay at home with my kids; I think I'll open my own nutrition practice.
- I have a small business and want to attract more customers
You want to start your own business! Good for you! |
Marketing is about attracting clients and customer to buy your product. I attract over 90% of my business by writing, public speaking, and networking. Learn how to use these skills as an affordable way to build your business. |
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Entrepreneurs and small business owners enjoy the benefits of freedom, independence, excitement, financial reward, and personal freedom and are faced with the challenges and responsibilities of working solo or with a small staff. In the start up mode, the small business owner requires a wide range of skills including organization, creativity, perseverance, follow through creativity, people skills, and communication skills.
But... Am I an Entrepreneur? Click here to investigate
Many businesses today are started by business owners who have great ideas, products and services and little or no knowledge how to market and run a business. A business is much more than a great product or service. Michael Gerber in The E-Myth Revisited describes the fatal small business assumption this way: "if I understand the technical work of a business, I understand a business that does that work." This is a common, fatal assumption. Hiring a business coach can solve that problem.
Marketing Small Business: Owners often focus marketing efforts on advertising and promoting without a clear focus on their specific target market and the benefits their product offers them. They fire before they aim at the right target market. Promoting a business to the wrong audience or using the wrong marketing tactics wastes a lot of money. Preparing and executing a strategic marketing plan is the answer. Developing the plan is worth the effort. Yet, many entrepreneurs are anxious to open the doors of their business so they act before they plan. In addition, many small business owners do not have marketing skills. Working with a business coach is the answer.
Contact Jean for a complimentary business coaching consultation.
- Do you believe the myth that marketing a business means advertising and selling?
- Do you know the six fundamentals of marketing or how to develop a marketing plan?
- Do you know why success depends largely on making a match between the WHO you market to (your target market) and the needs your product or service satisfies
The flashiest marketing tactics will be a waste of money until you learn how to target your market, match your product benefits to that market, and effectively communicate the benefits of your product to them.
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 Marketing Me!
How to Develop Your Self-Marketing Plan
Author
JEAN R. CATON
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A new world is emerging but we retain our male-inspired, male dominated hierarchies according to Tom Peters in his book Re-imagine! He goes on to say we recognize their (women's) rights but ignore their strengths. Yes, the business world remains a challenging work environment for women. Take heart, the culture is changing but at all too slow a pace.
"Tomorrow belongs to women", according to author Helen Fisher. Until tomorrow is here, it is up to each individual woman to have the skills to play in the sandbox of today's organization… while being an instrument of change for the workplace of the next decade. Meanwhile, success, and fulfillment in the sometimes-unfriendly environment of business requires a woman to:
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Working in large organizations is not the only business environment that requires self-marketing to succeed. The entrepreneur and small business owner has a vision and a fire that motivates her to choose the road of freedom, challenge, and opportunity for great financial success. Along with opportunity come the challenges of doing it on your own. Whether you are currently running a business and seeking to attract more customers or you are still shaping your small business dream, and procrastinating about taking the big step, it is critical to develop self-marketing skills. |
Click here to check out the Table of Contents of Marketing Me! A Woman's Guide to Business Success by Self-Marketing. |
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An effective self-marketing plan assures you will earn more money, attract more business, and have greater financial security. Money makes a big difference in how people feel about themselves. A financially secure woman is an empowered woman who is able to live by choice and not driven by financial need.
"If your ship doesn't come in swim out to meet it" Jonathan Winters
Marketing Tip Sheets
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