Marketing Me! A Women's Guide to Business Success by Self-Marketing.
E-Book, Jean Caton
Request a copy. Only $19.95 Complimentary coaching consult provided with purchase of book
"Jean, the Marketing Me! E-book is awesome. I especially like "branding" yourself vs. a professional title. It’s got the wheels turning."
Kathy Bingham MBA, MS, RD, LDN , Director of Clinical Nutrition Services Gibson City, IL
Article Bank
Home Based Business Wisdom
How Do You Define Success?
Success In Selling
The Attitudes and Emotions of Managing Money
Business Executives, Entrepreneurs and Road Warriors Eating Guide
Move over Job Title…Make Room for Personal Brands
Personal Brand Development Seven-Step Framework Worksheet
Take a New Look at Achieving Your Goals
What's Next?...The Evolution of a Career
Networking is More than a Cardboard Connection!
Tips for making your networking more effective and more fun
Virtual Coffee House Schedule and Calendar of Events
Appraisals, Tools, Tip Sheets
To request a copy of one of Jean's free resources listed here, click here to fill out and submit the simple form.
- Ten Tips to Make You a Better Speaker
- Networking is more than a Cardboard Connection!
- Small Business Marketing Q&A
- Am I an Entrepreneur?
- Money Management for Venus!
- Impression Management Appraisal... Get more clients, more promotions, more respect by communicating to the world you are a qualified professional
- Marketing Me! E-Book Table of Contents
- Eight Essential Tips to be Sure the Audience Loves the Speaker
Book Reviews
The Five Dysfunctions of a Team: A Leadership Fable
by Patrick Lencioni
Teams and team performance is a topic of keen interest to me. However, the term ‘dysfunction', which appeared in the title of this book, initially dissuaded my interest in purchasing it. I noticed, though, that the book appeared repeatedly on the business best-seller lists and this fact piqued my curiosity. So when I came across a copy at my church book sale, for a mere $1.00, I purchased it. Despite my aversion to the title, a quick perusal informed me why it was indeed a best- seller. Put simply, the book is an easy read containing simple, practical advice about improving team performance.
Roughly two-thirds of the book is dedicated to a fable about an imaginary team and its new leader named Kathryn. Reading this section was somewhat predictable and dragged on at times. It did, however, set the scene for the second part of the book; the team improvement model. The author lays-out the strength of this model, which lies in its simplicity.
Lencioni describes the five team dysfunctions; the implications of these problems and a brief description for improvement. He also includes a fifteen-question diagnostic tool for a quick team assessment. The author depicts the dysfunctions in a triangle with Absence of Trust as the base and foundation issue and Inattention to Results as the triangle apex. Fear of Conflict, Lack of Commitment, and Avoidance of Accountability completes the model.
One disagreement I have is with the author’s preference for the Myers Briggs Type Indicator (MBTI) as a tool. In my experience I have found this tool to be of limited value. However, some type of assessment is valuable and offers common language to discuss various personality styles and its impact on team performance.
The author emphasizes the importance of the team leader. Kathryn was depicted with courage, determination, selflessness and a commitment to results. Although Lencioni says leading effective teams “…comes down to the practice of a small set of principles over a long time…” he is quick to add that a significant amount of time investment is required.
This is a book worth reading if you want to yield better results from any team you lead.
Do you love to read? If you would like to write a brief overview (~100 words) of one of your favorite books to share with my readers e-mail it to Book@JeanCaton.com
Book Review Bank
How to Say it For Women: Communicating with Confidence and Power, Using the Language of Success, by Phyllis Mindell
Nice Girls Don’t Get the Corner Office: 101 Unconscious Mistakes That Sabotage Their Careers. Lois P Frankel, PhD.
Inner Peace for Busy People. Joan Borysenko PhD.
Strengths Finder 2.0, by Tom Rath
Succeed at Work and in Life, One Conversation at a Time
Fierce Conversations Achieving Success at Work and in Life, One Conversation at a Time, by Author Susan Scott
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